Impak Penggunaan Media Sosial Sebagai Saluran Perhubungan Awam Islam: Analisis Kajian Rintis (The Impact of the Use of Social Media as an Islamic Public Relations Channel: An Analysis of a Pilot Study)
DOI:
https://doi.org/10.11113/umran2022.9n3.583Keywords:
Islamic public relation, media social, public relations.Abstract
This pilot study was carried out to determine the level of trustworthiness of the social media impact instrument as a channel of Islamic public relations in Darul Quran towards younger generation. A quantitative study using questionnaire was used, and it was distributed online using Google Form. This study involved 30 participants, ages between 20 to 24. Based on the literature, there are five impacts of social media as an Islamic public relations channel which include awareness, perception, speculation, understanding as well as image and reputation. Therefore, the constructs was created based on these five elements. From the analysis, it was found that the Cronbach’s alpha value for the awareness was 0.859, while the perception was 0.969. On the other hand, Cronbach's alpha value for the speculation was 0.881, while the value for understanding element was 0.833. Cronbach's alpha value for the last element which are image and reputation, was 0.935. The results of the five-construct analysis also demonstrate that the mean values are between medium and high. Thus, the result of this study shows that all of these constructs are reliable and can be used for actual data collection.
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